Which of the following is a technology-based system that seeks to create more meaningful one-on-one communications with the customer by applying customer data to every communications vehicle?
A) societal marketing concept
B) customer relationship management
C) integrated marketing communications
D) consumer-generated marketing
E) customer oriented communications
B
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When using interperiod tax allocation, tax expense based on pre-tax income results in a proper matching of revenues and expenses in the income statement.
Answer the following statement true (T) or false (F)
Which of these is a type of organizational pattern used in preparing a speech?
a. need-satisfaction b. spatial c. numerical d. Maslow’s hierarchy of needs
Which of the following is not true?
A) The sales forecast is done before the sales budget. B) The master budget is the comprehensive plan for the organization as a whole. C) The production budget is prepared in units and dollars. D) One approach to forecasting sales is the bottom up approach. E) In creating the sales forecast, outside factors such as the state of the economy, should be considered.
Flexible resources may have unused capacity
Indicate whether the statement is true or false