A speaker who uses faulty reasoning is experiencing difficulty with

a. ethos
b. pathos
c. logos
d. all of the above


Answer: c

Communication & Mass Media

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Segmentation can be based on:

a. demographics b. geodemographics c. psychographics d. all of the above

Communication & Mass Media

Which of these play(s) a role in the way we hear sound?

a. duration b. velocity c. distance d. all of these e. none of these

Communication & Mass Media

Sometimes we deliberately call phenomena to our attention, which is known as self-indication.

a. true b. false

Communication & Mass Media

A representative from the FBI visited Marshall's criminology class to talk about new communications technology. When Marshall saw that the speaker was a middle-aged woman, he couldn't concentrate on anything she said. He had been expecting the speaker to be young, and he kept thinking to himself, "What could someone her age know about the latest technology?" According to your textbook, what aspect of poor listening was Marshall exhibiting?

A. concentrating on details B. listening for technique C. focusing on personal appearance D. All of these answers are correct. E. Both listening for technique and focusing on personal appearance

Communication & Mass Media