A furniture manufacturer wants to test how consumers will respond to furniture upholstered in fabric made from recycled plastic by having consumers feel and respond to the fabric. Which form of survey would allow it to do this?
A. telephone interview
B. mail questionnaire
C. mall intercept interview
D. observation study
E. laboratory test
Answer: C
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Five characteristics influence the rate of adoption of an innovation. One of these is ________
A) marketing expertise B) relative advantage C) packaging attractiveness D) government regulations E) place of value exchange
______ consists of the values, beliefs, and assumptions about appropriate behavior that members of an organization share.
A. Organizational culture B. Data analytics C. Complexity D. Formalization
A mobile on-demand transportation company with an established brand name uses a unique mobile app and GPS mapping technology to reduce the time for drivers to pick up passengers and take them to their destinations. It then gives the mobile apps away free to all riders. Which of the five generic strategies is this company using?
What will be an ideal response?
Which must the auditor communicate to management? Known Material WeaknessesKnown Significant DeficienciesA.YesYesB.YesNoC.NoYesD.NoNo
A. Option A B. Option B C. Option C D. Option D