When using a wipe, the editor is not too concerned with visual shot
continuity.
Indicate whether the statement is true or false.
T
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Kaylee attended a conference where the main speaker helped the audience understand how to use the new accounting software. What strategy did this speaker use?
A. informative B. entertaining C. persuasive D. forensic
A major task in speaking to a favorable audience is the creation of personal involvement, which the authors indicate should be done through:
A. Creating commitment and intellectual agreement. B. Touching on core values. C. Stressing common ground D. Being specific about how their lives are affected. E. None of these answers are correct.
Generally, weaker key points should be put at the very end of a
presentation. Indicate whether the statement is true or false
To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses
A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives