When the goals of the media are in conflict with your goals, this typically results in:
a. intentional effects
b. physiological-type effects
c. negatively valenced effects
d. contradictory effects
c. negatively valenced effects
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According to the book, persuasive communication is
A. a strong conviction about what is right and wrong. B. a set of enduring beliefs around a person, group, or idea. C. a message that is intended to shape, reinforce, or change the responses of others. D. statement that the current situation is not effective.
Adapting your presentation to your audience's "mental in-boxes" relates to which of the following?
a. Building in redundancy b. Using adult learning principles c. Reinforcing key ideas verbally d. Reinforcing key ideas nonverbally
Many people misunderstand the term "persuasion," believing that it only applies to __________.
A. reversing an audience's beliefs or behaviors B. moving the audience from attitude to action C. inducing a specific action D. motivating listeners to pursue a higher level of needs
Mariko used so much jargon in her presentation that most people in the audience couldn't understand her. This is an example of what kind of noise?
A) ?preoccupied B) ?physical C) ?physiological D) psychological E) ?semantic