What is the most likely advantage of using an independent advertising agency instead of an in-house agency?
A. organizational vision
B. reduced overhead
C. lower commissions
D. distribution control
E. greater experience
Answer: E
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Julie is explaining an integrated marketing communications program to Michael. In this situation:
A) Julie is a sender and Michael is an encoder B) Julie is a receiver and Michael is using a transmission device C) Julie is a sender and Michael is a receiver D) Julie is a transmission device and Michael is a decoder
Which of the following is true of competency-based plans?
A. These plans are free of biases and judgments. B. These plans eliminate the need to control costs. C. Managers who use these plans focus on placing the right people in the right job. D. These plans maximize flexibility. E. Results of these plans are always reliable and valid.
In the context of corporate social responsibility, supporting community projects and making charitable contributions are examples of ________ responsibility.
A. political B. ethical C. philanthropic D. economic E. legal
Seyall Industries conducts random searches of employee lockers, suitcases, and toolboxes. U.S. courts have ruled that this is illegal.
Answer the following statement true (T) or false (F)