Upon paying the principal debtor's entire obligation, the surety is __________ the rights of the creditor
a. subject to
b. subrogated to
c. exonerated by
d. set off by
b
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A small advantage that reactive firms might have is the presence of a ______.
a. sinking ship b. deflating balloon c. technological meltdown d. burning platform
________ involves persuading people to buy goods they had no thought of buying
A) Sustainable marketing B) High-pressure selling C) Strategic marketing D) Redlining E) Reverse redlining
In the decision on whether or not to drop an unprofitable product line, the product line will most likely be dropped if:
A) all of the product line's fixed costs are unavoidable. B) the product line's total fixed costs are less than the contribution margin lost from dropping the product line. C) the contribution margin lost from dropping the product line is less than the fixed costs avoided from dropping the product line. D) the contribution margin lost from dropping the product line is more than the fixed costs avoided from dropping the product line.
Many techniques can be used to cushion bad news. List four of these techniques, and give an original example of each