Which is the correct capitalization for the complimentary closing of a letter?
a. Sincerely Yours
b. Sincerely yours
c. sincerely yours
b
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Mr.Smith invested in a money market mutual fund. He used
A. micro finance. B. public finance. C. direct finance. D. indirect finance.
________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product
A) Opinion leaders B) Status symbols C) Heuristics D) Reference groups E) Social classes
Which of the following guidelines should managers follow while building a customer-responsive culture?
A. precisely defining employees' normal job requirements and ensuring they perform those actions alone B. giving service-contact employees continual training on product knowledge, listening, and other behavioral skills C. designing jobs with rigid rules and procedures that employees should stick to in order to satisfy customers D. preserving the discretion to make day-to-day decisions on job-related activities at the top level of management
Frito-Lay is currently conducting market segmentation studies. For several segments, they have completed competitive assessments and cost estimates. The next major step they must take is to
A. determine which segmentation variables to use. B. develop market segment profiles. C. identify the appropriate targeting strategy. D. select specific target markets. E. develop sales forecasts.