Initially, social media tools were used primarily for self-expression
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Initially, social media tools were used primarily by individuals for self-expression.
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Ernie wanted Harry's pickup truck for a weekend as he was planning to go on a solo trip to California. He offered Harry a rent of $50 for two days. He also considered different strategy revisions if Harry disagreed to this original plan. These strategy revisions included an offer to clean Harry's garage for 2 weeks and an offer to assist Harry in his garage for a week. Identify the method used by Ernie in this scenario.
A. Ambush negotiating B. Adaptive planning C. Red herring D. Negotiation jujitsu E. Value proposition
Tolerable misstatement is:
A. materiality allocated to a specific account. B. materiality allocated to an assertion. C. materiality for the income statement as a whole. D. materiality for the balance sheet as a whole.
Lyall Electric, Inc., maintains a sales force for its small appliance customers and a separate sales force for its automotive customers. Lyall Electric utilizes a(n) ________ sales force organization
A) intensive B) geographic C) industry D) product line E) key accounts
Product placement in television programs and movies is an example of ________
A) branded entertainment B) user-generated content C) search marketing D) networking E) out-of-home advertising.