Most people have difficulty listening effectively when
A. dealing with conflict or emotionally charged people.
B. criticism is being directed at them.
C. they are feeling anxious, fearful, or angry.
D. all of the above.
Answer: D
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For most marketing communications strategies, the main communication tools are
a. sales promotion or advertising. b. publicity or public relations. c. personal selling or sales promotion. d. advertising or personal selling. e. publicity or personal selling.
______ is also known as the compromising style.
a. Collaborating conflict style b. Negotiating conflict style c. Forcing conflict style d. Accommodating conflict style
Jenny Welch works at a retail store selling sports equipment. Her daily tasks include opening the store, creating the work schedules, processing payroll, overseeing sales and inventory, and training employees. At what level of the organizational pyramid would you categorize Jenny?
A. Strategic B. Owner C. Managerial D. Operational
Tish, Eastern Division manager, knows that the upcoming year's budget and planning process will be a challenge. For the first time in ten years, the company is changing its budgeting, salary administration, and marketing approach, and a major reorganization will be involved. She expects the managers and staff to resist the planned changes. How might she influence her managers to accept and publicly support the changes?
A. Involve her managers in design and implementation of the budget and planning process. B. Lay down the law, reminding her managers of who is boss. C. Centralize authority and limit empowerment during the changes. D. Remind her managers that she will not have patience or understanding with staff affected by the changes. E. Withhold information from her managers regarding the nature and logic associated with the changes.