To make metrics usable for assessing an objective, there would have to be ______.
a. trend data
b. baseline data
c. a highly specified target audience
d. a comparison group or audience
b. baseline data
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What is the most common type of lead for capturing the 5W’s and 1H?
A. name-recognition B. interesting-action C. second-day D. summary
Which one of the following strategies is the best starting point for further developing strategic plans?
a. Launch strong and monitor intensely. b. Use CSR to enhance talent recruitment. c. Consider customers’ needs and preferences. d. Develop a vision.
Dr. Anderson is a White female American communication professor at a racially diverse university. What should Dr. Anderson do to improve diversity climate in her class?
a. To emphasize that race does not matter in academic success so that students feel they are equally treated. b. To introduce materials that focus on the mainstream U.S. so that students can understand they are all "Americans." c. To understand what it means to be White female teacher at this university so that she can recognize her privileges d. To keep reminding students that talking about "race" is taboo in her class
The development of digital video and computer technology has only recently made the concept of a feature-length, one-shot film possible
Indicate whether the statement is true or false