Describe the primary customer-based metrics

What will be an ideal response?


a. The acquisition rate and cost.
b. Retention rate (opposite of chum).
c. The survival rate (the percentage of customers in group that were obtained at the dame time who are still customers).
d. The probability of a customer being active or purchasing in a given time frame.
e. The lifetime duration (expected length of time a customer will remain active).
f. Win-back rate (customers who return who had previously defected).

Business

You might also like to view...

The second input to supply chain design is ______.

A. the firm’s operational strategy B. the forecast of the potential global competition that is likely to exist in each of the firm’s markets C. the firm’s competitive strategy D. the identification of any internal constraints on its available capital

Business

The Bill of Rights restricts the power and authority of the federal government

a. True b. False Indicate whether the statement is true or false

Business

Under the UCC, the one term of a sale that must be in writing is the

a. date. b. quantity. c. unit price. d. total sale price.

Business

Systems maintenance involves checking, changing, and enhancing the system to make it more useful in achieving user and organizational goals.

Answer the following statement true (T) or false (F)

Business