George borrows funds from Hometown Credit Union (HCU) to buy real property. George signs a written instrument that gives HCU an interest in the property as security for the debt's payment. This is
a. a mortgage.
b. an artisan's lien.
c. a workout agreement.
d. a suretyship arrangement.
a
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The National Advertising Division (NAD) of the Council of Better Business Bureaus becomes involved in all of the following, except:
A) cases of mail fraud B) collecting information about misleading advertising C) negotiating modification of ads deemed to be misleading D) dismissing unsubstantiated complaints about an advertisement
Evanston Cable Television has decided to offer a one-hour appointment window for customers needing installation or repair of its service, which will require them to have several technicians on call. Evanston hopes this practice will give them an advantage over the competition, none of whom have adopted such a practice. It is introducing a(n) ______ change.
A. reactive B. innovative C. activist D. adaptive E. radically innovative
Christian, an automobile engineer, is sent on a foreign assignment to Iceland. Initially, Christian is fascinated by the culture and history of the town he lived in. Within a month, he begins to feel disillusioned and discomforted by the differences in norms and values. Which term best describes this phase of Christian's experience?
A. culture shock B. adjustment C. honeymoon D. validation E. recovery
James Lambert is an assistant territory sales manager at Cellcom, a leading wireless service provider in Europe. James manages the salespeople in a small city in France. There are many players in the wireless service provider market, and it is becoming increasingly difficult to position the company as unique. What can James do to position Cellcom as a unique company, when compared to its competitors?
A. Reduce the call rates by half. B. Increase the mass media advertising of Cellcom. C. Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts. D. Ask salespeople to discuss the weakness of competition in every sales call. E. Instruct salespeople to spend more time on each sales call.