Which of the following statements is true of personal selling on the Internet?
A. The Internet cannot be detrimental to those involved in personal selling in the business-to-business market.
B. The low-cost and high-reach advantages of personal selling are allowing companies to increase new hires to expand their existing sales forces.
C. Websites are ineffective in enhancing and supporting the personal selling effort.
D. The disadvantage of personal selling on the Internet is that it is time-consuming and it also incurs additional costs.
E. Customers can determine if a company's offering satisfies their needs through trial demonstrations or samples offered online.
Answer: E
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A major benefit of the lifetime customer value (LCV) and profitability analyses is to permit the marketing manager to make informed decisions about:
A) which customers to target. B) where to find new customers. C) which customers to keep. D) which competitors to avoid.
The salesperson should hope that the prospect says nothing during her presentation so that she can give an uninterrupted sales presentation.
Answer the following statement true (T) or false (F)
In any type of sales, salespeople should remember to:
A. provide follow-up and service after the sale. B. use highly structured, memorized sales presentations. C. ask people during approach to buy their products. D. avoid seeking customers because customers find sellers. E. spend all their time helping existing customers.
Greenlaw Products uses job order costing and applies overhead to products using direct labor hours. Greenlaw has determined that their predetermined overhead is $4.00 per direct labor hour when an estimated 200,000 direct labor hours are incurred
During 2011 Greenlaw actually incurred a total of 215,000 direct labor hours and actual overhead costs ended up being $900,000. Greenlaw has no ending work-in-process or finished goods inventories. Required: A. What were Greenlaw's estimated total overhead costs for the year? B. By how much was overhead over- or underapplied? C. Assuming that cost of goods sold was $3,000,000 prior to the adjustment for over- or underapplied overhead, what will be the cost of goods sold amount after the year-end adjustment?