The ________ value expresses the belief that even the most unattainable goals can be reached if one just works hard enough and "keeps smiling."

a. effort and optimism
b. change and progress
c. achievement and success
d. ethical equality


a

Communication & Mass Media

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Which of the following components of intention could be considered a necessary but not sufficient condition?

a. attitude b. injunctive norm c. descriptive norm d. perceived behavioral control

Communication & Mass Media

The only difference between qualitative and quantitative research is . .

a) Sample size b) The style or type of questions used c) Generalizing results to the population d) Data analysis procedures

Communication & Mass Media

Your vocal ________ is the loudness or softness of your voice.

A. rate B. volume C. pitch D. fluency

Communication & Mass Media

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content, it is referred to as

A. magaloguing. B. pre-screening. C. breaking the firewall. D. an ad-pull policy.

Communication & Mass Media