In examining the IMC planning context, the following customers are analyzed, except:
A) current customers
B) potential new customers
C) foreign customers
D) competitors' customers
C
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In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following exceptÂ
A. the importance weights that customers attach to the features they consider when choosing a retailer. B. customers' belief ratings of each retailer's performance on the characteristics when selecting a store. C. the alternative retailers that customers consider. D. the customer's age, education, and income levels. E. the benefits that customers consider when making their retailer choices.
Differences in attitudes, values, beliefs, and personality are all examples of ______.
A. surface-level diversity B. bottom-level diversity C. deep-level diversity D. top-level diversity
What is the main disadvantage of factorial designs?
A) They require an equal number of rows, columns, and treatment levels, which is sometimes problematic. B) They do not allow the researcher to examine interactions of the external variables with each other or with the independent variable. C) The researcher can control for only one external variable. D) The number of treatment combinations increases multiplicatively with an increase in the number of variables or levels.
Which of the following statements is most likely true about unsought products?
A) Unsought products are consumer products and services that customers buy frequently. B) Marketers use aggressive advertising to convince consumers to buy unsought products. C) Unsought products are typically purchased for further processing by industrial manufacturers. D) Compared to convenience products, unsought products are purchased more frequently. E) Unsought products offer many unique characteristics to status-conscious consumers.