If A and B are independent events with P(A) = 0.5 and P(B) = 0.5, then P(A?B) is

A. 0.00.
B. 1.00.
C. 0.5.
D. 0.25.


Answer: D

Business

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A perceptual map is used to ________

A) compare and contrast consumer psychographic segments B) create consumer cross-tabulations for marketing research C) locate consumers within a primary metropolitan statistical area (PMSA) D) determine how consumers position products in relation to one another E) identify the critical stage of the targeting process for the marketer

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A. $5,000 B. $10,000 C. $18,000 D. $30,000 E. None of these.

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Which of the following statements about market segment profiles is true?

A. They can be used to calculate a lifetime value for each customer in a segment. B. They are used to describe differences among people in different market segments. C. They can only deal with demographic characteristics. D. They provide marketers with a cost estimate for serving potential customer groups. E. They cannot be used to describe similarities among potential customers.

Business