The UPS Store's advertising "What Brown Can do for You" whiteboard campaign tells business consumers that when it comes to getting their products delivered somewhere or need shipping software or ship products worldwide that UPS can help. The advertising is focusing on:
A. creating advertising appeal
B. production implementation
C. a product mission
D. creating product loyalty
E. a product benefit
Answer: E
You might also like to view...
Differentiate between the cultural and marketing values of Westerners and Asians
What will be an ideal response?
Compare the investor model of crowdfunding with the lending model. What are the advantages and disadvantages of each for the entrepreneur?
What will be an ideal response?
Nimble Numbers Accounting Corporation, a private employer, handles bookkeeping for small employers. In most circumstances, with exceptions, federal law clearly prohibits Nimble from subjecting its employees to
a. job-skills tests. b. monitoring of business communications. c. drug tests. d. lie-detector tests.
XYZ Company wants to be prepared for the ASEAN free trade area. The company plans to develop its own production and marketing facilities in one or more ASEAN countries. The best choice for XYZ Company is
A. a joint venture. B. a licensing agreement. C. totally owned facilities. D. exporting. E. sales offices.