Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.
Answer the following statement true (T) or false (F)
False
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Technical skill is the cognitive ability to see the selling process as a whole and the relationship among its parts.
Answer the following statement true (T) or false (F)
The optimal size of the safety stock is defined by the point where the
a. costs of carrying the safety stock equal stockout costs. b. setup costs equal stockout costs. c. ordering costs equal stockout costs. d. reorder point equals safety stock.
Which of the following is true regarding genetic testing by employers?
a. There is a federal law prohibiting all employers from firing employees based on genetic information. b. There is no federal law prohibiting employers from firing employees based on genetic information, but many states have laws prohibiting the firing of employees based on genetic information. c. There is a federal law prohibiting employers of health care workers from firing employees based on genetic information, but other than that, employers are not subject to any limitations. d. There is a federal law prohibiting employers of over a certain number of employees from firing employees based on genetic information.
The use of comparative advertising has become increasingly more common. Which of the following positioning strategies does this reflect?
A. positioning by product class B. positioning by product user C. positioning by cultural symbol D. positioning by competitor E. positioning by price/quality