Robert has recently been appointed Marketing Manager for a fashion company. He needs to know whether or not the company’s products have a sustainable advantage in the marketplace. What kind of analysis does he need to do?
a. environmental analysis
b. gap analysis
c. competitor analysis
d. market share/market growth analysis
e. brand interrogation
c. competitor analysis
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Identify the correct statement about the contribution made by Jack Welch toward management thought and practices.
A. He advocated the application of scientific methods to analyze work and to determine how to complete production tasks efficiently. B. He is known for being the first person to discuss "management by objective" (MBO), by which a manager should be self-driven to accomplish key goals that link to organizational success. C. He established the need for organizations to set clear objectives and establish the means of evaluating progress toward those objectives. D. He is widely viewed as having mastered "all of the critical aspects of leadership: people, process, strategy and structure." E. He contends that bureaucratic structures can eliminate the variability that results when managers in the same organization have different skills, experiences, and goals.
According to the text, Nielsen is the largest source of secondary data in the United States
Indicate whether the statement is true or false
Which of the following is the best career objective for a résumé?
A) An entry-level position in the marketing area with a possibility of promotion B) A challenging job at an organization that raises the bar in data security C) Serving as a team player in a company where independent thinking is a top priority D) An accounting position in which 10 years' experience and a license as a CPA will allow me to assist your company with payroll, employee benefits, and governmental tax and records reporting
The emphasis in effective selling is to
A) get customers to accept the same solution to their problems. B) minimize the size of the order. C) maximize the size of the order. D) solve customer problems. C