Which of the following is true of social media?
A. It is built on the ideological foundations of Web 1.0.
B. It is a type of content aggregator.
C. It can be accessed only using specific Internet protocols.
D. There are numerous ways for consumers to access social media.
E. It is typically not used by firms as a marketing medium.
Answer: D
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The accounting projects portion of the FASB's conceptual framework project deals with all of the following except
A) how elements should be measured B) when various elements should be reported C) which accounting elements should be reported D) how financial reports should be displayed
Theoretical capacity reduced by normal and anticipated work stoppages is called
a. practical capacity. b. normal capacity. c. ideal capacity. d. excess capacity.
______ refers to the skills required to effectively communicate with people from different cultures who may, or may not, speak a different language.
a. Acquiring communications expertise b. Multicultural communications c. International communication effectiveness d. Culturally appropriate exchanges
The sales director of RealPlan has observed that during the selling process the sales team primarily focuses on promoting product features and benefits to customers
Although the sales team has a high closure rate of initial sales, the team has a low rate of repeat business. Which stage of the typical buying process should RealPlan salespeople most likely focus on to improve customer retention rates? A) needs awareness B) building rapport C) presentation skills D) purchase procedures E) self-actualization