When I think of Jane as the ideal friend, I am using:

a. a script.
b. a personal construct.
c. a stereotype.
d. a prototype.


d. a prototype.

Communication & Mass Media

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What type of information involves an organization paying a media publication to publish a news story about its products or services, which is written by a PR representative of the organization?

a. Sponsored content b. Validated information c. Earned content d. Sensationalized data

Communication & Mass Media

One assumption of Social Information Processing Theory is that online communicators are motivated to form favorable impressions of themselves to others.

Answer the following statement true (T) or false (F)

Communication & Mass Media

______ involves advocating for causes and policy changes.

A. Community relations B. Branding C. Issue advocacy D. Integrated communication

Communication & Mass Media

Using ________ supporting material is particularly important when a speaker is discussing issues that change rapidly, such as technology and world politics.

A. subjective B. current C. credible D. objective

Communication & Mass Media