To be successful at trust-building, research indicates that salespeople should demonstrate all of the following characteristics except
A. salesperson orientation.
B. competence.
C. dependability.
D. honesty.
Ans: A. salesperson orientation.
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________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized
What must marketers do during the marketing strategy development phase of the new-product-development process?
What will be an ideal response?
Concurrent validity refers to ______________________________.
a) A logic link between research instrument and objective b) All aspects of the issue being measured c) How well an instrument compares with a second assessment concurrently done d) The degree to which an instrument can forecast an outcome
You are considering applying for one of two credit cards. Credit card "A" has an annual fee of $30 and charges interest of 10%. Credit card "B" has no annual fee, but charges an interest rate of 15%
If you carry an average balance of $500 on your credit card, the lowest total annual expenses you could have with one of these two credit cards would be A) $50. B) $80. C) $75. D) $90.