Busch Stadium in St. Louis charges different prices for seats in different areas of the ball park, even though each seat costs the same for the owners of the stadium. What is this form of pricing called?
A) location-based pricing
B) market-skimming pricing
C) product-form pricing
D) time-based pricing
E) market-penetration pricing
A
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An effective outline for a message helps ensure that all ideas will appear in equally emphatic positions
Indicate whether the statement is true or false
When you first meet the interviewer,
A) Sit down. B) Greet the interviewer by name, offer a firm handshake, maintain eye contact, and smile. C) Give the interviewer your résumé and cover letter. D) Ask for coffee.
The external environment _____.
A. can be controlled in much the same manner as the internal marketing mix B. cannot be influenced by marketing managers C. does not change over time D. does not have an impact on Fortune 500 companies E. must be continually monitored by marketing managers