When general semanticists use the expression, "The map is not the territory," this refers to which language barrier?
A. lack of precision
B. polarization
C. static evaluation
D. biased language
Answer: C
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The British Raj refers to:
a. Cooperation between the Indians and the English b. Indirect control over India by Great Britain c. Direct control over India by Great Britain d. A period of peace e. Religious differences between the Hindus and the English
Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months
Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use? a. Content analysis b. Message exposure c. Readership survey d. Article recall
Answer the following statement(s) true (T) or false (F)
1. To retain their independence, journalists will tend to not accept information and assistance from a PR practitioner. 2. The PR practitioner striving to understand search engine optimization will need an understanding of algorithms. 3. There is no cost for the organization when employing earned media. 4. Campaigns are often located within an organizational website rather than on their own. 5. Serial print publications for organizations have all but disappeared.
Which source of printed supporting material provides a convenient collection of facts and information but not in narrative form?
A. books B. periodicals C. reference works D. fugitive materials