What is the marketing term for a relatively small, well defined and very focused target market?
a. a customised market
b. a targeted market
c. a gap in the market
d. a niche market
e. a corner of the market
d. a niche market
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Assume that the price level in Japan is 120, the price level in the U.S. is 145, and the price level in Mexico is 110. Also assume that the current nominal exchange rates are 115 yen per dollar and 4 pesos per dollar. Calculate the real exchange rates between each pair of countries.
What will be an ideal response?
Stella typically makes decisions with complex thinking that demands mental effort, including complex calculation. Which of the following is the type of decision-making Stella is exhibiting?
A. rational decision-making B. System 2 Thinking C. System 1 Thinking D. satisficing
A buyer's resistance to a salesperson's product is usually caused by:
A) the salesperson failing to negotiate well B) another product satisfying the buyer's needs C) friends and acquaintances recommending the product D) the product's advanced stage in the product life cycle E) the product's price being equal to the buyer's current product
The ability to effectively manage budgets, tasks and schedules, provide support, and allocate rewards and punishment, is typical of what type of leader?
a. Transformational b. Transactional c. Charismatic d. Postmodern