Which of the following is most characteristic of multinational corporations?
a. strategic alliances and joint ventures
b. licensing and franchising
c. direct investment
d. importing/exporting
c. direct investment
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Changing an image is most necessary:
A) every few years to meet changing consumers B) when sales begin to decline C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations D) when a competitor enters the market with a product that is viewed as being superior
A company's channel decisions directly affect the prices of its products
Indicate whether the statement is true or false
Linear language is circular, subjective, and tradition oriented
Indicate whether the statement is true or false.
News clippings are the best measure of which one of the following?
A. Number of messages placed in the media B. Number of messages read by members of the target public C. Advertising value equivalents D. Amount of attitude change in members of the target public E. Number of messages to which target public was exposed