Sheridan decides to buy his first car. The car salesperson promises to arrange a car loan for him if he also purchases the auto insurance. This is a classic example of:
A. a tie-in sale.
B. discriminatory selling.
C. misrepresentation.
D. reciprocal selling.
E. a Green River dealership.
Answer: A
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Because of the prevalence of instant messaging and emails, which of the following should be considered when writing a text or email for work?
A) Coworkers will understand jargon and acronyms. B) Emoticons will enhance the meaning of your message. C) Messages must be answered immediately. D) Spelling, punctuation and capitalization are important for professionalism. E) Spelling, punctuation and capitalization rules have changed and do not affect how others view your level of professionalism.
While citizen marketers seek to enhance a company's image, MPR professionals
A) must interview each citizen marketer before they are recruited. B) prefer advertising campaigns for their reliability. C) need to evaluate their credibility compared to traditional media. D) find no shortage of industry experts and celebrities to serve as citizen marketers. E) look negatively on the use of consumers who enjoy participating in a community.
Explain pressure exerted on an organization due to introduction of substitute products
What will be an ideal response?
The approach to identifying the items needed to be placed on management's action agenda of the strategy execution plan always involves
A. senior management's judgment about how to proceed in light of prevailing circumstances. B. a set of unimportant managerial tasks that must be covered no matter what the circumstances. C. generalized activities that will underscore the particulars of the company's situation. D. a high-end differentiation strategy for proficient implementation and execution. E. some definitive managerial recipe for successful strategy execution that works for all company situations and all types of strategies, or that works for all types of managers.