What three types of advertising are most common in public relations?
a. house ads, institutional advertising and cooperative advertising
b. cooperative advertising, specialty advertising and public service announcements
c. public service announcements, specialty advertising and institutional advertising
d. house ads, public service announcements and institutional advertising
D
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Communicators who work intentionally toward ______often build their credibility in the process, but a credible speaker is not necessarily _______.
A. Praxis, practical B. Openness, open C. Reflexivity, reflexive D. Dialogue, dialogic
The ______ level of communication is characterized as how the content should be understood, particularly in terms of the relationship between the communicators.
A. punctuation B. grammatical C. relational D. individualistic
What is the primary benefit of a fact sheet for the recipient?
a. summarizes the 5 Ws and H b. serves as a concise, clear reference tool c. replaces the news release d. supports the news release
An audience is more likely to remember what speakers present at the end of a speech than what they present in the speech body. This is known as
A) the primacy effect B) the recency effect C) the relevance effect D) the recall effect