Which of the following is NOT a major category of sources of software?
A) Offshore
B) Cloud computing vendors
C) In-house developers
D) Package software
A
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By mid-century, the percentage of Hispanics (of any race) in the U.S. population is expected to ______, and the percentage of non-Hispanic whites is expected to ______.
A. stay the same; increase B. double; decrease C. decrease; increase D. double; increase slightly E. stay the same; decrease
If the merchandise received is damaged or unsatisfactory or if the prices charged are not in accordance with an existing agreement, an adjustment may be made that is referred to as a discount
Indicate whether the statement is true or false
Bringing a brand to life by creating an experience that reflects the values of a brand is known as ________
A) brand activation B) brand valuation C) cause marketing D) social marketing E) viral marketing
To ensure that connectors see the value of covering a topic, a firm
A) generally needs to offer connectors a commission on media mentions. B) should wage highly visible mass-media advertising campaigns. C) should offer exclusivity to only one outlet per medium. D) has to employ members of its sales force to persuade connectors to publish a story. E) has to overcome five obstacles in the way of media mentions and word-of-mouth.