The letters __________ after a practitioner's name indicate accreditation by the PRSA

Fill in the blank with correct word


APR

Communication & Mass Media

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Which base of power comes from what others believe a member knows or can do?

a. expert b. referent c. legitimate d. designated e. reward

Communication & Mass Media

Arlie possesses both masculine and feminine characteristics. Which term best classifies Arlie?

A. bisexual B. asexual C. anti-sexual D. androgynous

Communication & Mass Media

The process of researching, creating, refining, and promoting a product or service and distributing it to targeted consumers is ________

A) marketing B) public relations C) advertising D) promotion E) IMC

Communication & Mass Media

Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?

a. focus group observation b. participant observation c. content analysis d. in-person survey

Communication & Mass Media