The letters __________ after a practitioner's name indicate accreditation by the PRSA
Fill in the blank with correct word
APR
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Which base of power comes from what others believe a member knows or can do?
a. expert b. referent c. legitimate d. designated e. reward
The process of researching, creating, refining, and promoting a product or service and distributing it to targeted consumers is ________
A) marketing B) public relations C) advertising D) promotion E) IMC
Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?
a. focus group observation b. participant observation c. content analysis d. in-person survey
Arlie possesses both masculine and feminine characteristics. Which term best classifies Arlie?
A. bisexual B. asexual C. anti-sexual D. androgynous