The advantages of an in-house advertising department include the following, except:
A) greater expertise and talent on creating ads
B) lower costs
C) the message can be aligned with the brand and other company communications
D) the CEO and upper management can work closely with the marketing team
A
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Identify some of the benefits and risks of a lean production and just-in-time (JIT) environment
Imagine that you are about to become the manager of a local chain consisting of four upscale restaurants. To prepare for the position, you have been reviewing the 10 managerial tasks of successful strategy execution. What would NOT be among those tasks?
A. focusing on how market conditions impact your restaurant chain's resources and capabilities. B. directing organizational change and achieving continuous improvement in restaurant operations and business processes. C. creating and nurturing a strategy-supportive culture across all restaurant locations. D. managing the people, talents, and business processes of an operations-driven restaurant chain. E. developing and meeting, or exceeding performance targets consistently.
Which of the following are NOT used in service recovery to please customers?
a. discounts b. refunds c. credits d. late deliveries
Publicity is usually very costly financially for a firm because the firm needs to spend money convincing the media to promote their newsworthy events.
Answer the following statement true (T) or false (F)