Which of the following terms refers to the study of communication with the voice, including vocal characteristics such as volume, pitch, and rate to send messages?
a. paralanguage
b. haptics
c. proxemics
d. kinesics
a. paralanguage
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Analyzing a sample is done to
a. gain insight into a larger population that the sample is presumed to represent b. determine the validity of survey questions c. determine the reliability of survey questions d. select the most appropriate sampling procedure
An example of an advocacy ad would be which of the following?
A. an ad selling cleaning services to hotels B. a political ad promoting reduced government spending C. an ad by Honda promoting corporate responsibility through the fuel efficiency of its line of SUVs D. a local grocery store ad for fresh produce
Isabella wants to advertise her company's new smart phone application that plays like a video game. She needs to target the most likely audience, as her budget is limited. Which would be the best method for Isabella to use?
A. commercials in prime time B. newspaper ads C. roadside billboards D. virtual billboards in online games
Many people in Central America have a preference for gender-specific roles (e.g., men should be primary bread winners and women are responsible for the family). They probably have a(n) ________ value orientation.
A. power distance B. masculine C. uncertainty avoidance D. feminine