Weighted media cost (WMC) gives practitioners a monetary value of publicity

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Give one example of how framing assumptions help people make decisions about what symbols are used and how these symbols should be interpreted.

What will be an ideal response?

Communication & Mass Media

What are the three main types of informative speeches?

a. speeches of persuasion, argumentation, and occasion b. speeches of description, definition, and demonstration c. speeches of oration, exposition, and conviction d. speeches of explanation, illustration, and narration

Communication & Mass Media

Using "we" language, such as "we have an opportunity to change our community" is a useful way to connect with listeners' values and experiences.

a. True b. False

Communication & Mass Media

If you see an infomercial on a product late one night and are persuaded to order that product, the infomercial has succeeded in influencing what?

A. your actions B. the way you spend your time C. your opinions D. your beliefs

Communication & Mass Media