While ethos is important, it alone cannot ensure the success of a persuasive speaker

Indicate whether the statement is true or false


True

Communication & Mass Media

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Speeches about ideas are usually less abstract than other types of speeches

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Communication & Mass Media

On February 3, 2013, the San Francisco 49ers played the Baltimore Ravens to decide the NFL champion for the year. During the game, a blackout turned off power in the Mercedes-Benz Superdome, where the game was being played. At 8:48 p.m., Oreo tweeted this: "You can still dunk in the dark." This is an example of which of the following?

a. Real-time marketing b. Fandom c. Earned reach d. Message internalization

Communication & Mass Media

A speaker who asks a question, cites a little-known fact, refers to a recent event, or uses humor is employing techniques designed to specifically fulfill the goal of establishing a speaker–audience–topic (S–A–T) relationship

Indicate whether the statement is true or false

Communication & Mass Media

Compare and contrast Coordinated Management of Meaning and Symbolic Interactionism. Is there a relationship between these two theories? Do they stand in opposition to each other, or do they peacefully coexist?

What will be an ideal response?

Communication & Mass Media