A foreign currency ________ gives the purchaser the right, not the obligation, to buy a given amount of foreign exchange at a fixed price per unit for a specified period
A) future
B) forward
C) option
D) swap
Answer: C
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After calculating the CLV of its customers, American Auto Supplies identified its most profitable customers and also found that a significant percentage of its customers are unprofitable
Which of the following actions would American Auto Supplies most likely take based on these findings? A) fire its unprofitable customers B) offer the highest level of customer service to its unprofitable customers C) encourage unprofitable customers to become product champions D) discontinue discounts for all but its most profitable customers E) provide slightly lower levels of customer service to its most profitable customers
An effectively worded strategic vision statement is not likely to be
A. easy to communicate (is explainable in 5-10 minutes, and can be reduced to a memorable slogan). B. consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support). C. focused (provides guidance to managers in making decisions and allocating resources). D. graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out). E. directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future).
Define disintermediation, and explain why it's common in the electronic channel.
What will be an ideal response?
When all your sentences work together to develop a single idea, the result is
A) the "you" attitude. B) paragraph unity. C) coherence. D) parallelism. E) reader benefits.