Which of the following would be added to the balance per books on a bank reconciliation?
A) Service charges
B) Outstanding checks
C) Deposits in transit
D) Notes collected by the bank
D
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Select the correct statement regarding the selling and administrative (S&A) expense budget.
A. The S&A budget is prepared before the cash budget. B. The S&A budget is prepared before the pro forma income statement. C. The S&A budget is prepared after the sales budget. D. All of the answers are correct.
According to the text, surveys are used primarily for all of the following purposes EXCEPT:
A) market segmentation. B) advertising theme and selection. C) advertising effectiveness. D) in-depth interviews E) all of the above
To deal effectively and ethically with media professionals, public relations practitioners should ________
A) treat them professionally, first and foremost B) treat them like all other journalists in any medium C) treat their skepticism with skepticism, realizing that it comes with the territory D) treat them cautiously because they understand what news is
A manager at Dillard's discovers that JCPenney has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?
A. Secondary-market pricing B. Periodic discounting C. Reference pricing D. Random discounting E. Comparison discounting