Network members who are positioned in networks to control the flow of information through a communication chain are known as
a. liaisons.
b. bridges.
c. gatekeepers.
d. isolates.
e. participants.
Answer: C
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In advertising, the performance contract system of payment entails
A) billing clients a certain percentage above the media charge for time and space. B) billing for expenses and modest profit with extra compensation for successful campaigns. C) a fee arrangement where agencies bill clients for expenses as they are incurred. D) cash up front but with a guaranteed refund if goals aren't met.
In the relationship between listening and culture, which statement accurately reflects feedback?
A. Positive feedback is always preferable to negative feedback regardless of culture. B. People from high-context cultures (such as Japan and Korea) generally appreciate honest, open feedback. C. Perceptions of appropriate feedback vary from culture to culture. D. Eye contact is a universal symbol of good listening.
Richard watched the presidential debates on television. His friend, Kayla, had to work and did not get
the chance to watch the debates, so she asked Richard for a summary. Richard could only remember the first and last issues discussed. This could be explained by which of the following theories? A. Attachment Theory B. Primacy/Recency Effect C. Social Exchange Theory D. Political Confusion
Using "I-messages" and avoiding judgmental attitudes are examples of non-evaluative communication
Indicate whether the statement is true or false.