Network members who are positioned in networks to control the flow of information through a communication chain are known as

a. liaisons.
b. bridges.
c. gatekeepers.
d. isolates.
e. participants.


Answer: C

Communication & Mass Media

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In advertising, the performance contract system of payment entails

A) billing clients a certain percentage above the media charge for time and space. B) billing for expenses and modest profit with extra compensation for successful campaigns. C) a fee arrangement where agencies bill clients for expenses as they are incurred. D) cash up front but with a guaranteed refund if goals aren't met.

Communication & Mass Media

In the relationship between listening and culture, which statement accurately reflects feedback?

A. Positive feedback is always preferable to negative feedback regardless of culture. B. People from high-context cultures (such as Japan and Korea) generally appreciate honest, open feedback. C. Perceptions of appropriate feedback vary from culture to culture. D. Eye contact is a universal symbol of good listening.

Communication & Mass Media

Richard watched the presidential debates on television. His friend, Kayla, had to work and did not get

the chance to watch the debates, so she asked Richard for a summary. Richard could only remember the first and last issues discussed. This could be explained by which of the following theories? A. Attachment Theory B. Primacy/Recency Effect C. Social Exchange Theory D. Political Confusion

Communication & Mass Media

Using "I-messages" and avoiding judgmental attitudes are examples of non-evaluative communication

Indicate whether the statement is true or false.

Communication & Mass Media