You have been asked to advise Waltham Furniture, a company that seeks to serve a target middle-class customer demographic obsessed with the quality and price of products. Your proposed value proposition for this company to offer to its customers would be to
A. provide comparable quality furniture at a much lower price than your rivals but leave the final assembly of purchased furniture to customers accompanied by an easy-to-follow assembly guide.
B. market and sell only average quality furniture compared to your rivals at an imperceptible difference in price.
C. identify the unique features of your client's furniture without comparing it with a rival's products.
D. offer copycat furniture at low cost but an average quality compared to your client's rivals.
E. offer the same quality of furniture as do your client's rivals but at a high cost based on greater market share and higher brand value.
Answer: A
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