The ad for F.N. Inc., an investment bank, states that the company is "Ranked #1 by Trading World magazine." In this scenario, the ad is using a(n) ________ appeal.
A. favorable price
B. competitive advantage
C. emotional
D. product popularity
E. product feature
Answer: B
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List and briefly describe the five dimensions of service quality
What will be an ideal response?
Why would Belinda, owner of GC Micro, a $70 million company that manufactures customized IT equipment and software for Fortune 1000 companies and defense contractors, decide to invest in a total quality management (TQM) program?
A. because TQM programs are considerably more effective in improving manufacturing and assembly activities than they are in improving such value chain activities as R&D, human resources management, supply chain management, information technology, sales, and marketing and finance B. because a TQM program nearly always contributes more to the achievement of operating excellence than either business process reengineering or Six Sigma quality control techniques C. because TQM programs are generally considered the best tool for reengineering strategy-critical business processes D. because a TQM program entails creating a corporate culture bent on continuously improving the performance of every task and every value chain activity E. because a TQM program deals exclusively with procedures to achieve defect-free manufacturing and assembly
Elements of project planning include:
A) defining project objectives. B) identifying activities to crash. C) calculating expected times and standard deviations. D) conducting a "lessons learned" session.
Ashley opened an all-you-can-eat buffet restaurant. The price per-person was based on what Ashley believed an average restaurant patron would consume. The restaurant began to lose money
Ashley concluded that her patrons had "above average" appetites, and were attracted to her restaurant because they could eat as much as they wanted while being charged an average price. A similar phenomenon exists in insurance markets. This problem is called A) legal hazard. B) adverse selection. C) attitudinal hazard. D) nondiversifiable risk.