Which is an example of upward communication?

a. The head of sales reports numbers to the chief financial officer.
b. The company has good news to report to the financial press.
c. The main idea of the internal newsletter is in the first story.
d. The policy of an organization is to only send positive content on the intranet.


a. The head of sales reports numbers to the chief financial officer.

Communication & Mass Media

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Before the evaluation of a PR program, one must establish a set of measurable

a) objectives. b) events. c) products. d) activities.

Communication & Mass Media

Who would be considered to have high status in an organization?

a. An expert driller in an oil company b. A sales rep who is likeable and friendly c. A project manager who knows several people in other groups d. All of the above

Communication & Mass Media

High ?cohesive groups exert greater influence over their members than do low ? cohesive groups

Indicate whether the statement is true or false.

Communication & Mass Media

The sometimes inappropriate and offensive use of the word "powwow" relates to the

__________ dimension of communication. Fill in the blanks with correct word

Communication & Mass Media