Business professionals know that ________ is the attempt to change an audience's attitudes, beliefs, or actions
A) deception
B) sales
C) persuasion
D) trickery
E) marketing
Answer: C
Explanation: C) Persuasion attempts to change the attitudes, beliefs, or actions of an audience. Persuasion is not about trickery or deceit; instead, it's about letting audiences know they have choices and presenting your offering in the best possible light.
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