Cubie Corporation has provided the following data concerning its only product: Selling price$100per unitCurrent sales 10,600unitsBreak-even sales 9,540units What is the margin of safety in dollars?
A. $1,060,000
B. $954,000
C. $706,667
D. $106,000
Answer: D
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Mondelez marketers want to know why sales of its new ruby chocolate product is soaring in one country but not in another. After extensive research, Mondelez marketers believe the answer lies in demographic and cultural differences among the populations. They conduct in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. They use statistical analysis and predictive tools to come up with strong conclusions. Although Mondelez researchers are fairly certain about their research, they realize that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly among the two countries. Mondelez has most
likely conducted _________________ research. A. exploratory B. descriptive C. focus-group D. experimental E. observational
Which of the following statements is true about personal communication channels?
A) A magazine advertisement exemplifies the use of a personal communication channel. B) All personal communication channels are directly controlled by a company. C) Personal communication channels do not allow sending and receiving of feedback. D) Word-of-mouth influence uses a personal communication channel. E) A billboard message exemplifies the use of a personal communication channel.
Explain how a strong brand and lesser brand might compete in a price war
What will be an ideal response?
Which of the following is an asset?
A. Notes Receivable B. Retained Earnings C. Notes Payable D. Common Stock