Arizona Tea is marketed by Vultaggio & Sons. Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on:
A. supply-demand curves
B. reengineering
C. a product differentiation competitive advantage
D. a cost competitive advantage
E. a heterogeneous marketing strategy
Answer: C
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