Women and men in Egypt may rarely, if ever, be seen walking down the street holding hands. Explain this behavior in terms of different cultural "rules."
What will be an ideal response?
Display rules tell people how and when to display emotions while decoding
rules tell people how to interpret emotions that are displayed. The Egyptian culture
may teach its members to be more emotionally reserved compared to other cultures.
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For the American Academy of Dermatologists CSR campaign, which of the following would be a good tool to increase awareness?
a. writing additional secondary objectives b. surveys mailed to large mailing lists c. beach parties with sunscreen giveaways d. media outreach program targeting general media as well as African American-focused media
Name the global giants of media. What influence does globalization of communications media have on content diversity?
What will be an ideal response?
The Public Relations Society of America was the first organization to establish a code of ethics for the public relations industry
a. True b. False
Which of the following is one of the four primary goals achieved by an effective speech introduction?
a. Devising a clincher b. Stating the thesis of the speech c. Developing vivid imagery d. Providing a reference list