Variations in the supply and demand of services result in:
A. Over-promising in advertising and personal selling
B. Insufficient word-of-mouth-communication
C. Inadequate management of service promises
D. Differences in policies and procedures across distribution units
E. Inadequate horizontal communication
Answer: C
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In purchasing a direct mailing list, a response list consists of individuals who have:
A) met a specific demographic profile B) responded to previous direct mail offers made by the company purchasing the list C) made purchases or responded to direct mail offers in the past D) responded to a direct mail offer within the last 30 days
________ is the profit on the sale of merchandise before any operating expenses have been deducted
a. Gross profit b. Net profit c. Net income d. Sales
Skyline Builders and Pine Lumber had a contract, calling for Pine Lumber to deliver a certain quantity of bricks to Skyline's place of business on the first of every month for one year. Pine delivered the bricks one week late for the first six months, but Skyline did not object. When Pine delivered the bricks one week late, as usual, in the seventh month, Skyline attempted to cancel the contract because of the late delivery. Which of the following is true about this scenario?
A. Skyline has waived its right to cancel the contract. B. Pine is not in breach because the delivery was made at the intended place of business. C. Pine will have to return the delivery fee of the first six months because it broke the contract. D. Skyline does not have the legal right to modify the contract.
In operant conditioning, ______ is the application of an adverse consequence, or the removal of a reward, in order to decrease an unwanted behavior.
A. onboarding B. training C. employee development D. punishment