How does goodwill arise? How is it accounted for and reported on the financial statements?
What will be an ideal response?
Goodwill arises when a company purchases a business and the amount of the purchase price paid exceeds the market value of the individual net assets at the time of purchase. It is reported as an intangible asset on the balance sheet at historical cost. It has an indefinite life and should not be amortized.
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Discuss the factors that are necessary for effective point-of-purchase displays
What will be an ideal response?
The proper command sequence using your XL Data Analyst to generate a confidence interval for an average is:
A) ANALYZE; GENERATE; CONFIDENCE INTERVAL; AVERAGE B) ANALYZE; COMPARE MEANS; CONFIDENCE INTERVAL; MEAN C) ANALYZE; COMPARE TWO AVERAGES; CONFIDENCE INTERVAL D) GENERALIZE; CONFIDENCE INTERVAL; AVERAGE E) GENERALIZE; CONFIDENCE INTERVAL; ARITHMETIC MEAN
Michelle Buck, CEO of the Hershey Company has hired you as a consultant to assess her diversified company's business units for cross-business competitive advantage potential. Your assessment would not normally involve ascertaining the extent to which Hershey's business units
A. have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another. B. have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs. C. have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources. D. are making maximum use of the parent company's competitive advantages. E. present opportunities to share use of a well-respected brand name.
Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to immediately begin implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of ________, directly related to marketing.
A. press release development B. public relations C. cause-related marketing D. sales promotions E. a push-pull strategy