When a retail chain sells winter coats, it sends them to different stores at different times of the year. Which of the following approaches to geographic segmentation in the United States does this scenario exemplify?
A. by size of population
B. by climate
C. by region
D. by growth in population
E. by density of population
Answer: B
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What will be an ideal response?
In community property states, income is generally taxed to the spouse who earned it.
Answer the following statement true (T) or false (F)
Given that many companies are interested in what a person does or did (behaviours), would such information be enough for the marketer to ascertain what people might do in the future and why?
What will be an ideal response?
Given the functional dependency A ? (B, C), A is a(n) ________
A) independent variable B) dependent variable C) determinant D) composite determinant