All of the following are benefits to be stressed during the promotion of services EXCEPT:

A. availability.
B. low price.
C. efficiency.
D. location.
E. consistent quality.


Answer: B

Business

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It is important to record the facts of an interaction with a customer in CRM software but not your conclusions, because:

A) it is never appropriate to make conclusions from data without consulting the research department B) recording conclusions is a breach of ethics C) coworkers could use this information to sabotage your sales D) this information could become available to the customer in the future E) the competition has access to the same databases you do

Business

Nonny agrees to buy a unique collection of Olympics memorabilia for $7,000 from Piper and sends $1,500 as a down payment. When Nonny sends Piper the rest of the price, she refuses to ship the collection. Nonny should seek

a. damages. b. quasi-contractual recovery. c. rescission. d. specific performance.

Business

Scenario 8.1 Use the following to answer the questions. Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in

America." Refer to Scenario 8.1. Harley-Davidson's practice of having manufacturers in China produce apparel items with the Harley logo is an example of A. contract manufacturing. B. globalization. C. direct ownership. D. joint venture. E. exporting.

Business

A foreign currency ________ gives the purchaser the right, not the obligation, to buy a given amount of foreign exchange at a fixed price per unit for a specified period

A) future B) forward C) option D) swap

Business