Audience member have the right to see and hear a speaker from

anywhere in a room as well as the right to be able to read every
word on every visual no matter where they sit or stand.

Indicate whether the statement is true or false


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Communication & Mass Media

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Jane’s Need for Cognition is relatively low. When encountering a persuasive message she is most likely to:

a. thoughtfully consider the persuasive arguments b. be persuaded by how attractive the speaker is c. engage in central processing d. ignore the message

Communication & Mass Media

Cross cultural communication is the same thing as intercultural communication

Indicate whether the statement is true or false

Communication & Mass Media

The Diffusion of Innovations Perspective:

A. Tracks how audience research is very rarely helpful in marketing new products. B. Traces the spread of and adoption of new ideas of technologies across individuals. C. Studies client needs across a continuum of customer service fallacies. D. States that improved sales come from higher quality products.

Communication & Mass Media

Which of the following suggestions are made for using manuscript speeches?

a. Use manuscript speaking when you don't have much opportunity to prepare. b. Use manuscript speaking when you have to speak on a sensitive, critical, or controversial issue. c. Use manuscript speaking when you want to deliver a speech informally. d. Use manuscript speaking when you have little prior speaking experience.

Communication & Mass Media